Telling Your Drivers You Installed Trackers

“No, Tracking Devices Don’t Mean We Don’t Trust You”

And Other Things to Tell Your Drivers

telling your drivers about vehicle tracking devicesThere are definitely strategic ways to tell your drivers that you’re installing GPS tracking devices.  And then there are a ways that are not as ideal. Let’s have some fun and look at a few of the not so great ways to tell your employees about installing GPS Tracking devices:

Not a Great Way to Break the News: Blurt it out, with no context.

“As of this morning, our trucks now have GPS tracking devices. They’ll tell us where each of you is at all times, how fast you’re driving, how long you’re at a job site… that sort of thing. Have a nice day.”

What could go wrong with that approach?

Truth is when they find out you’re getting GPS tracking devices, your field technicians and other drivers are going to be nervous. So you need to break the news to them in a way that makes them, you know, not nervous. And you can start by never, ever, ever doing it this way, okay?

Not a Great Way to Break the News: Don’t tell them at all. Hide it.

Yeah, that’ll work just fine. Until someone tells someone else, who tells someone else, who runs through your office and screams so everyone can hear, “They’re tracking us all day!”

GPS tracking devices can be terrific for your business. Great for your drivers, too! But you’ve got to tell them about it, and you’ve got to carefully explain why you’re doing it and how it can actually benefit them and their jobs.  So don’t try to hide it. That’ll turn something that’s good for everyone into a source of distrust and anger among your staff.

How to Tell Your Drivers About GPS Tracking Devices the Right Way.

Now let’s talk about how to do this right. First, look at things from your employees’ point of view. When they hear you’ve put tracking devices into the company trucks they drive every day, they might be asking themselves questions like these.

  • “Is this going to affect my job?”
  • “Will everyone at the company be able to see everything I do?”
  • “Does this mean you don’t trust us?”

So you need to be very strategic in how you roll out this news. You’ll need to make it clear why you’re installing GPS tracking devices—which isn’t because you don’t trust your drivers—and why it’s good news for everyone.

  1. Let your employees know as early in the process as possible. Don’t wait until the GPS vehicle tracking devices are installed to tell them.
  2. Call a company meeting to announce the new GPS vehicle tracking solution.
  3. Clearly explain why you’re doing this—the benefits to the company, and the benefits to your drivers.
  4. After the meeting, distribute your GPS tracking policy to all employees. (For more info about what to include in your GPS tracking policy—and what to keep out of it—get our free report below.)
  5. Have an open-door policy. Keep the lines of communication open, in both directions.

At ClearPathGPS, we’ve helped many businesses like yours successfully introduce their new vehicle GPS tracking devices to their staff using a rollout strategy similar to the one above.  It ensures that your employees know that you value and respect them, and at the same time, help you get the best results from your GPS fleet tracking initiative.